Email strategy and metrics
List optimization/segmentation
Social Media/email integration
ROI and measurement
List growth strategies
Message relevance
Deliverability optimization
Multivariate testing
Landing page utilization
SMS/Email integration
Triggered email programs
Creative development
Email program management
ROI on the estimated $13.4 billion in direct marketing dollars spent on email marketing in 2009. (Based on Direct Marketing Association figures for email ROI).
The death of email marketing has been greatly exaggerated. In fact, email marketing is alive and well as a core marketing program that is second only to SEO in marketing efficiency (Forbes Media, Ad Effectiveness Survey Feb/Mar 2009). Email marketing is a workhorse tactic that still serves as a powerful medium for building and developing client and prospect relationships.
has been greatly exaggerated. In fact, email marketing is alive and well as a core marketing program that is second only to SEO in marketing efficiency (Forbes Media, Ad Effectiveness Survey Feb/Mar 2009). Email marketing is a workhorse tactic that still serves as a powerful medium for building and developing client and prospect relationships.
List Growth
Your house list is gold
but growing your list efficiently with a focus on quality can be challenging. Our list growth services can help you expand the reach of your database with the right subscribers and assures you can reach those subscribers with messages that align with their specific interests and needs.
Social Media
Social media and email are a natural pairing
While most of the buzz these days is around Social Media, email can serve as both an amplifier and a launch pad for messages. Our email/Social Media services align the best characteristics and features of both channels for maximum effect.
Segmentation
What goes to whom?
Relevance is the magic word when it comes to email performance. A well-planned segmentation program not only aligns your content more accurately with your audience, but also creates a sustainable structure for continuing targeted communication.
Testing
Think, act, refine
Think, act, refine is arguably one of the best known, foundational ideas in digital marketing and apply perfectly to email marketing. The refine element of this flow requires detailed measurement strategies. We help clients determine exactly what to measure and how to evaluate the ensuing data.