Where the rubber hits the road

Objectives are defined, a strategic plan is in place (you have done those things haven’t you?), now begins the minor task of making all those things actually happen.  One of the biggest myths about social media is that it’s “free”.  If you’ve even dipped your toe in the social media waters you know it’s anything but free, requiring a time commitment, often of significant scope, to maintain presence, monitor activity and properly manage engagement.

Many well structured strategies fall apart at the operational phase, most frequently a result of underestimating the human resource required or overestimating the value that various social media technologies can provide.  We work with clients to create social media operations plans that address human and technology resources as well as critical internal business processes required to make social media programs work.  Great ideas badly executed and bad ideas well executed create the same results.  Address the operational details of social media and you propel your programs across the chasm from brilliant strategy to successful reality.